SEO Myth Discussed in Google’s Webmaster Chat

Last night at exactly 12 am Philippines time (9am PDT), I attended a webmaster chat of Google which participated by big time Googlers and different SEO and webmasters from different part of the world. One important part of the chat was to presentation of John Mueller who presented the different SEO myth. Here are some of those myth:

1. Duplicate content will hurt your site. This myth was dispprove by John since according to him, their system is capable of identifying the importance and relevance of duplication of content on the site and it does not matter at all as long as it shows its purpose.
2. Getting listed in 1000s of SE and directories are important. Actually I have heard this from an acquaitance and I thought this was true but its only myth. According to him, it is not necessary to make you rank. The most important is the relevant of the inbound link and quality content of the site.
3. Adwords or Adsense or Analytics will help or harm your site. I almost become a believer of this myth because I’ve seen how Google immediately read the sites I am optimizing with this cool tools from them but according to them this is not a case and actually does not included on their algorithms.
4. If a keyword is important, it’s important to repeat it in important locations on important pages so that the page looks more important to important search engines. But as explained, there’s no optimal keyword density and as John said, write for your user and not to the search engines.

These are just some of the myth that is explained from this event. I will add more of it later. I hope this disapproval of SEO myths will help me with the contest called Busby SEO Test, that I am currently participating.